Infinite Loop Brand Identity
The Idea
A medium-sized IT company with great growth potential - but unfortunately with an outdated internet presence and corporate design. With this project one can almost speak of a rebuilding of the entire company image - in a positive sense. This project was primarily not only about creating a new brand identity, but also about maintaining the existing one and implementing it in a new design.
Focus
When designing a logo for a for-profit company, it is not only important to create a strong image, but also to create something that fits the industry and inspires confidence, because: No trust, no customers.
“I liked the first version of the logo most, because it combines geometry and dynamics”
Many sketches and drafts
sketches of first thoughts enhance the creative process